Alumni Angles: In conversation with Dara Nasr, Outgoing MD of Twitter UK

* Please note - the date of this event has now changed due to the tube strike*

Join us for the fourth instalment of our ‘Alumni Angles’ event series, In conversation with Dara Nasr, Outgoing Managing Director of Twitter UK, on Tuesday 14 March 2023 at 6:30pm.

Queen Mary alumnus Dara Nasr (Law LLB, 1996) joined social media giant Twitter in November 2012 to head up its sales team in its new UK office. He was appointed UK Sales Director and then Managing Director of Twitter UK in January 2016.

During the evening, you will also hear from our President and Principal, Professor Colin Bailey CBE, who will introduce Dara to the stage, and our event chair, Professor Yasmin Ibrahim, Professor of Digital Economy and Culture in Queen Mary's School of Business and Management.

Join us in the Peston Lecture Theatre in the Graduate Centre on our Mile End campus where Dara will be speaking to a live audience, followed by a reception with drinks and canapés and the opportunity to network and socialise with our speakers as well as with Queen Mary alumni, students, and staff.

Meet our speaker

Dara Nasr (Law LLB, 1996) is the Outgoing Managing Director of Twitter UK. He was with Twitter for 10 years; he joined the social media company in November 2012 to head up its sales team before being appointed UK Sales Director and then Managing Director in January 2016.

Twitter opened its UK office in 2011, its first and only outside of the company's US headquarters, with multiple disciplines including Engineering, Sales, Partnerships, Communications and Marketing and a workforce of almost 200 staff. During his tenure, Dara built one of the most popular sales teams in UK media with a happy thriving workplace culture. Twitter was shortlisted for Media Week Sales Team of the Year for three consecutive years and was a leading voice in media during lockdown through the launch of its “New Business As Usual” framework and setting strict internal work rules to protect the mental health of staff working remotely.

Prior to joining Twitter, Dara was at Google for five years overseeing the sales team for YouTube and Display. He began his career in the TV media market, leading teams initially at Flextech Television and later Eurosport. He is a mentor with organisations including the Media Trust and MEFA, which seeks to help Black, Asian, and ethnic minority talent thrive in the media and advertising industry and increase the ethnic diversity of the media and advertising industry in the UK. He is also passionate about mental health in the workplace.

Meet our chair

Professor Yasmin Ibrahim is Professor of Digital Economy and Culture and Head of the Department of Marketing in the School of Business and Management at Queen Mary University of London. She has written and published extensively on new media technologies and migration, has been involved in numerous editorial boards and is currently a member of the editorial board for Sociology. Her research interests include new media technologies and the digital economy. Adopting an interdisciplinary approach and critical perspectives including critical race theory, her contribution on the reflections on digital economy seeks to deconstruct the ethical dimensions posed by new technologies in the incipient paradigms which narrate us as posthuman. Her recent books include Digital Racial: Algorithmic Violence and Digital Platforms, Posthuman Capitalism: Dancing with Data in the Digital Economy, Migrants and Refugees at UK Borders: Hostility and 'Unmaking' the Human, and Technologies of Trauma: Cultural Formations Over Time.

Professor Ibrahim’s work has been published in many leading journals including Ethnicities, Gender, Work and Organization, New Technology, Work and Employment, Environment and Planning D: Society and Space, Continuum, The British Journal of Psychiatry, Transcultural Psychiatry and the Journal of Marketing Management. She is the convenor of Borderlines, an interdisciplinary research cluster, and a member of Marketing In Digital Societies (MINDS). She has contributed extensively to Equality and Inclusion work both in the School of Business and Management and the wider University.

Event information

This event is part of the newly launched Queen Mary Presents series and will be held in-person.

If you would like to submit a question for Dara, please note this on the registration form or email alumni@qmul.ac.uk. Due to limited time for the event, we regret that we won't be able to guarantee that all questions will be answered, however, these will be used to identify recurring themes.

Important notice

Thank you for providing your data to the Development and Alumni Engagement Team at Queen Mary University of London. We are committed to protecting your data and privacy. We collect, store, and use your data to develop engaging events, services, and activities, that enrich your current or future experiences with us. You can read more about what we do with your data in our privacy notice.

By providing us with your email address, we will use it to contact you in regards to this event. We will not add you to our other email communication lists; if you are already a subscriber to one or more of our emails, this will remain unchanged. Thank you for your understanding.

Contact us

For more information about this event, please contact the Alumni Engagement Team at alumni@qmul.ac.uk.